Client:

Sam's Gutters specializes in cleaning, well, gutters. They secure and organize the jobs and have a host of tradesmen that do the work.

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Challenge:

Since they have a large database of clients and growing, Sam's is interested in testing the franchise market - the goal is to attract tradesmen who don't necessarily have a steady stream of work and aren't so much interested in marketing themselves.

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Solution:

This piece was created to send interested prospects via email - the point here was to be friendly and outline the business in simple terms. Speach bubbles were chosen to inspire a casual conversation and this email was followed up by a franchisee handbook, application, and more in depth conversation for those interested.