Client:

Niagara Therapy, is a brand under the Niagara Healthcare family and provides drug free pain relief through massage therapy.

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Challenge:

The purpose of the ad is to attract people to a landing page and leave their contact info there. Later they are contacted by the call centre whose goal it is to set up a demonstration by a salesman.

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Solution:

The ad was run in Facebook and Instagram. The concept is very simple yet powerful - the button is about growing old. The target audience is 65+ and a solution to their aches and pains minus the use of medications was presented by beginning with this intriguing clip.