Client:

Niagara Healthcare has a host of brands which hold one thing in common - the massage therapy that is either incorporated into furniture (chairs and beds), or, works as standalone, portable equipment.

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Challenge:

The company wanted to give the portable device marketing a facelift as well as show the new digital product. The idea was to drive home the fact that the therapy can be used at home, by anyone, and provides terrific results for a large variety of aches, pains and ills.

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Solution:

A photo and video shoot was done, where the center of attention is a model who uses the portable devices in her own living room. Following that, a video was created explaining the product, its use, and benefits. While the target audience is quite old, the video shows a variety of ages to not leave anyone out - this is new for the company. A focus group done previously did reveal that older people know they are old, and would prefer to see youth.