Client:

Equissage is a brand under the Niagara Healthcare family. It provides massage therapy for horses.

Challenge:

Many horse owners are unaware of this product which is drug free and doesn't require a vet to take part.

Solution:

A Google P-Max campaign was run and the goal was to get people to a landing page where they would fill out a form with their contact info. Because most horse owners love their horses, the pieces were slanted towards the human therapy which is essentially the same. When they fill out their info on the landing page, they are sent a free guide in exchange.