Client:

Niagara Therapy, is a brand under the Niagara Healthcare family and provides drug free pain relief through massage therapy.

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Challenge:

The brand has a large complicated book outlining it's products, what they do, the science and medical testing behind it. Niagara Therapy also has a line of product sheets and a set of booklets outlining ailements it can address. The brief here was to take bits and pieces from some of these and make a consise, quick to understand remarketing piece. They will be sent out 48 hours after the call center isn't able to make an appointment for a demonstration.

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Solution:

I took gobs of text from various areas, rewrote most of it to be more simple, leaving only one medical test in. The headline I noticed is currently being used by Nike so I changed it to something which right off mentions a benefit vs being a generic statement which I think has been around. (The cover and title is still a work in progress.)