Client:

Adjustamatic manufactures adjustable beds and chairs.

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Challenge:

The newspaper and digital campain being run is getting medoicre response despite a rather large media buy.

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Solution (spec ad):

Keeping most of the elements of the original ad, this tester ad was created. It has one main headlne which represents a benefit to the consumer - before there were 3 headlines which split the attention of the viewer. The rest of the copy was condensed into bullet points, down to the call to action which is now mentioned once, not twice. It's a reworded and more consise version of the original designed to rapidly engage viewers flipping through the paper.